In the first of what might become a long running series of blogs, I would like to begin to make the case that why living with antiques and vintage items in your life makes sense now more than ever. I start with:
The most compelling argument that I can make to someone who is furnishing a first home/apartment is - Why spend money on a house full of items that you will be begging someone to pay pennies on the dollar at your first garage sale. Most of the furnishings that you will buy at the mall are made of fiberboard, which is basically designed to decompose in a landfill. Why not think of spending the same amount of money on something that has:
1. Already been broken in
2. Most likely made of real wood.
3. Has a life span longer than the arrival of next season's Pottery Barn catalog.
4. Has a chance to retain a significant portion of it's value.
One of the most common complaints of those in the industry is that we aren't attracting a new generation of customers to replace our aging base. My counterpoint to that argument is that we aren't marketing with compelling information in the place that the much sought after younger customers are looking for inspiration-The internet. The industry has no presence to speak of other than individual dealer/auction websites and the 600 pound gorilla-Ebay. Something needs to be developed in this area in order to begin to entice, inspire and educate new customers. Well-starting to work on that one.